Businesses eye up student market

Feb 16th, 2011 | By | Category: News

By Russell Fredric

Orientation Week’s commercial side has been in full throttle with businesses taking advantage of the influx of students to support events and promote their brand.

Luke Tice, 19, a veterinary nursing student said it had been “cool” and “fun” after walking away with a Lone Star meal voucher,  tee shirt and well floured face.

Westpac business development manager Murray Heath was equally enthusiastic about O-week which was a good opportunity  for the bank to bring its products to the students, he said.

Asked if Westpac  had a specific target for new accounts, Mr Heath said “we like to get our market share.”

Mr Heath said enquiries and new accounts had been very steady.

David Youngman, a mature first year nursing student found the outside activities too noisy from  the classroom but said the  campus was an excellent setup.

“It’s absolutely brilliant and  the zero fees are the way to go”, he said.

Sri Lankan Bede Amarasetara , 47, now a New Zealand resident, said people in Invercargill were “much, much friendlier”  than in any other New Zealand city.

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